Nathalie Saba

Era Istrefi – All that you need to know

  • Era’s latest single, “Bonbon” racked 9 million views upon release
  • Era is from Albania
  • Era’s voice has been compared to Rihanna and Sia
  • Despite the fact the single is Albanian and some occasional English, the song became a hit in North Europe, Eastern Europe and the Middle East
  • Era is yet to release her debut album and “Bonbon” is her seventh single.

Watch the video Below


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Yalla Beena Na’eesh/ Flying the flag

In the summer of 2014, we teamed up with Pepsi and one of Egypt’s hottest hip-hop acts Young Pharoz to create a regional football anthem – Yalla Beena Na’eesh. The music video integrated Pepsi through interactive and 3D graphics and was released exclusively on Pepsi Arabic TV and promoted to regional media and radio.

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As a leading technology company, we built an innovative music application – Sony Jive – that was preloaded onto all Sony Mobile Z2’s allowing consumers to stream music for free from our vast catalogue.  Sony Jive was a huge regional success story, driving customers to purchase and providing retailers with a unique product-marketing story.

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Conceptualized, planned and executed by Sony Music, MYLAND. MYMUSIC. explored the music and culture of KSA, UAE, Lebanon, Oman and Egypt through a Land Rover brand filter to create unique music and content

Led by Sony Music, two of the regions leading producers Jean Marie Riachi & KSA EDM DJ Omar Basaad embarked on a musical journey. In each country they dug deep, uncovering the real musical roots of the local culture. Thousands of sounds were captured and a unique fusion record – Sahara Al Arab.

The single and music video were released to great acclaim with widespread social, Youtube and mainstream media coverage.

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Sony Mobile & The5

We integrated the Sony Mobile Z5 into the music video for our artists The5’s smash single Bel Gharam. The storyline involving a surprise appearance by the boys at a fan’s birthday party enabled the phones camera, video and social features to be showcased through the band and fans’ stories.

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ZAYN has topped charts on both sides of the Atlantic with his solo debut album MIND OF MINE soaring to #1 in both the U.S. and his native U.K. Released via RCA Records, the album debuts at #1 on the Billboard Top 200 chart with over 157K copies sold, distinguishing ZAYN as the first male U.K. solo artist to achieve a #1 with their first album on this chart.  ZAYN also makes history as the first male U.K. solo artist to debut at #1 with their first album on both the U.S. Billboard Top 200 chart and the Official U.K. Albums chart, and he is the first U.K. act, solo or otherwise, to debut at #1 on both the U.S. and U.K. charts since 2009. MIND OF MINE also leads the charts at #1 in Canada, Australia, New Zealand, Sweden, Norway and France.

As the epitome of a contemporary artist and reflecting how he and his fans sit at the forefront of how music is consumed in the modern era, MIND OF MINE has also slammed streaming records, experiencing one of the highest streaming weeks in the U.S. with over 28 million streams on Spotify.  ZAYN’s Periscope via Twitter to fans last week was the biggest there has ever been by a musician, reinforcing his position as a digital trailblazer in music.  ZAYN delivered another powerful performance of his track “LIKE I WOULD” on the iHeartRadio Music Awards last night, which led the hashtag #iHeartZAYN to trend worldwide on Twitter and had Billboard declare “[ZAYN] got the Forum moving with a confident vocal performance.”

MIND OF MINE has received rave reviews from the press, with USA Today calling the album a “catchy, sexy, and fully modern take on contemporary R&B.” Rolling Stone declares that ZAYN’s “range and vocals shine from the clipped phrasing of ‘She’ to the booming falsetto belt on ‘Befour,” and SPIN proclaims “Sonically, you won’t find many pop albums in 2016 more immaculately conceived than this.”

MIND OF MINE is available now in standard and deluxe editions, as well as a deluxe exclusive version available only at Target.

Follow ZAYN




Spotify Artist Page:




iTunes | Apple Music | Anghami

Watch “BeFoUr”


Watch “iT’s YoU”


Watch “PiLlOwT4lK


 Watch ZAYN’s iHeartRadio Theater Performance

tRuTh (Live from iHeart):

LIKE I WOULD (Live from iHeart):

iT’s YoU (Live From iHeart):


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Tom Odell Will Launch New album, “Wrong Crowd”

Tom Odell is set to release new album ‘Wrong Crowd’ on June 10th. The young songwriter spent last year working on the follow up to his million-selling debut album, 2013’s ‘Long Way Down’.

“Wrong Crowd’ was shot in South Africa – Watch it here:

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Kygo Set To Release Debut Album “Cloud Nine” On May 13th

Norwegian superstar, Kyrre Gørvell-Dahll, a.k.a Kygo, is set to release his long awaited debut album entitled Cloud Nine on May 13th via Ultra Records/RCA Records. The album will feature mega hits such as “Stole The Show (feat. Parson James)”, “Firestone (feat. Conrad Sewell)”, and a number of highly anticipated unreleased tracks. Cloud Nine is available for pre-order today at all digital retail providers. Additionally, five tracks from the album are available as instant grat upon pre-order, including the newly unveiled “Fragile (feat. Labrinth)” as well as previously released tracks “Firestone (feat. Conrad Sewell)”, “Stole The Show (feat. Parson James)”, “Nothing Left (feat. Will Heard)”, and “Stay (feat. Maty Noyes)”.

Says Kygo, “I am so excited to announce the final details of my debut studio album, ‘Cloud Nine.’ I’ve been working on it nonstop over the last 18 months and have been lucky enough to work with some incredibly talented artists along the way. I’m really looking forward to showing everyone the result this May and being able to finally get the music out to my fans, who give me the best support in the world!”

Further, the Cloud Nine album artwork was designed by French-born, Los Angeles-based filmmaker and street artist, Mr. Brainwash, who also designed Kygo’s Barclays Center show poster.

Since blowing up on the electronic music scene, tropical house maven, Kygo, has gone from bedroom producer to one of the most hyped artists on the planet in unprecedented time. His latest U.S. single, “Stole the Show (feat. Parson James)”, was certified gold or platinum in sixteen countries. Kygo was also crowned Spotify’s Breakout Artist of 2015, as songs including “Firestone (feat. Conrad Sewell)” and “Stole the Show (feat. Parson James)” helped him become the fastest artist to reach 1 billion streams on Spotify.

Tipped by Billboard Magazine as “electronic music’s next superstar”, Kygo made his U.S. television debut on The Late Late Show with James Corden on October 27th, where he performed an acoustic version of his hit song, “Stole The Show (feat. Parson James)”. Before the show, Kygo was awarded with a plaque commemorating RIAA Certified Gold Sales of more than 500,000 downloads for his hit single “Firestone (feat. Conrad Sewell)”, out now via Ultra Records/RCA Records. Most recently, Kygo performed “Stole The Show (feat. Parson James) on The Ellen DeGeneres Show and The Tonight Show Starring Jimmy Fallon. He also landed on the cover of the February 19th issue of Billboard Magazine. As Kygo continues on his first ever worldwide “Cloud Nine” Tour and fans anxiously prepare for his debut album, it is clear this is only the beginning for the 24-year-old Norwegian prodigy.

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