India Meets Morocco in “You’re Gold”

India Meets Morocco in “You’re Gold”


Badshah and Grini get together for the first time to release their brand new summery single. 

Available worldwide. Watch music video here!

(Dubai – April 18, 2018) Global superstar Badshah joins forces with one of the region’s biggest and most respected popstars Abd El Fattah Grini on brand new single, “You’re Gold”.

Badshah’s undeniable prowess as a rapper combined with Grini’s catchy vocals make “You’re Gold” destined to be one of the biggest tracks of the summer. The song was co-written by Badshah and impeccable singer/songwriter and producer Jalal El Hamdaoui famous for his strings of hits including “Lm3allem” and “Ghaltana”. The music video was shot in Dubai.

“You’re Gold” is part of Axe Middle East’s campaign focused on realness and confidence. Both Badshah and Grini brought their magic and charm to the song and the music video creating a never heard before #YoureGold anthem to remind men that as long as you own your confidence and remain unfazed, #YoureGold!

“I’m no stranger to pressure,” says Badshah. “In our industry there is no downtime- you are constantly giving your best and nothing less is acceptable. For me Gold is a state of mind. It’s when I’m in the studio or when I’m performing a sold out concert!  It’s also when I meeting fans on the street or meeting friends after a busy day. When I feel fresh and walk with confidence – THAT is the feeling I want to bring to this collaboration with AXE. The feeling of owning your style!”

Speaking on the collaboration, Grini, commented: It’s my first time to work with Sony Music and Badshah. Working on a Hindi/Arabic song from scratch was a new and rewarding experience for me. I am very delighted to be part of Axe You’re Gold project”.

“You’re Gold is available worldwide:

Watch music video here

The5 in Cairo and Beirut


The5 in Cairo and Beirut

The5 just returned from Cairo and Beirut where they were searching for the region’s next big girl band for  Clean & Clear‘s campaign #Sing4The5.

The auditions kicked off on the 24th of February in Cairo Festival City Mall, where the Nathalie Saba and The5 performed live in front of their Egyptian fans and girls with the golden ticket made it to stage to audition.

Two days later, The5 were off to Carrefour in Beirut City Centre Mall looking out for more amazing talents.

The5 in Cairo and Beirut

If you want to be part of the girl band go submit your audition NOW:

The5 in Cairo and BeirutWatch behind the scenes from Cario’s performance on Et Bil Arabi here:

Welcome to Brand Partnerships

Click here to download our credentials

Get to know The5

Region’s no.1 boy band

Fastest debut act to reach 1 million streams on Anghami

4 million + online fans across the Middle East and North Africa

#1 Arab Act @2016 Nickelodeon Kids Choice Awards

Working with Sony Music Regional + International Producers

Hit Records and Million Views

Clean & Clear Brand Ambassadors

Welcome to Brand Partnerships

Click here to download our credentials

The5 release music video for “Ala Tabeetak Koon (See The Real Me)”

Ala Tabeetak Koon (See The Real Me)”— out NOW!

September 15, 2016 – After a frenetic summer, the biggest boy band in the region are back with a new hit record. Recorded in Sweden with Sony Music’s international producers and co-written by The5 with Lebanon’s finest composer and lyricist, Salim Assaf, “Ala Tabeetak Koon (See The Real Me)” assimilates influences from across the Middle East with the unique electro sounds of Scandinavia and The5’s distinctive vocals and melody.

“Ala Tabeetak Koon (See The Real Me)” carries with it a powerful and important message from The5, encouraging the celebration of one’s true self and being confident in who you are. The song was inspired by The5’s fans, the Fivers. Commenting on the song the boys said:

  • “Being genuine is beautiful and we wanted to share this message with the region and the world,” said Adil Echbiy.
  • “We always try to talk about subjects that are important these days, and what can be more important than saying people must try to be confident and honest in themselves,” said Said Karmouz.
  • “We are super hyped up about this single, because the lyrics are dedicated to our fans who are the strongest and most passionate in the world,” said Kazem Chamas.
  • “Never let anyone change you, be yourself – that’s key message of the single,” said Ahmed Hassan.
  • “Have fun. Be yourself. Enjoy life. We had a blast making this record, we hope our fans enjoy it,” said BMd.


“Ala Tabeetak Koon (See The Real Me)” dropped on all global digital and streaming platforms, radio and TV stations earlier today. The much anticipated music video will premiere exclusively on the Clean & Clear YouTube Channel at 1700 KSA.

“Ala Tabeetak Koon (See The Real Me)” is now available across all global digital and streaming platforms and the following regional stores:



Apple Music:

Follow The5’s Writing Camp journey here and get behind the scenes of “Ala Tabeetak Koon (See The Real Me):


Welcome to Brand Partnerships

Click here to download our credentials

A Look At The5 Clean & Clear #SeeTheRealMe Journey

Last week, The5 were in Dubai as part of the Clean & Clear #SeeTheRealMe initiative which circles around empowering young girls across the region and giving them a chance to voice out their talents.


The5 spent a week with the winners of Clean & Clear’s lyric writing competition, #Write4The5 that was launched earlier this year. Winners,  14-year-old Zaynab and 12-year-old Thalia were given the chance to  collaborate with The5 to write their new single.

Unknown-1“We just want all our fans and everyone in the Middle East to not be scared or be afraid. If you have talent, if you have anything to show to the people, you have to do it. Don’t be afraid, don’t be shy, just do it,” said band member, Ahmed.



More about The5:


#SeeTheRealMe Teen skincare brand Clean&Clear® teams up with boy band sensations The5 to create summer’s new hit single

Campaign taps into the creative potential of young Arab girls and help nurture their talent

Collaboration with The5 gives courageous girls across the region the opportunity to write their own anthem

Teen skincare brand Clean & Clear® is boosting their ongoing engagement with Arab teen girls with an exciting new update to their #SeeTheRealMe movement: a collaboration with the region’s #1 boy band The5, to fan-source lyrics via social media for the band’s new single, ‘SeeTheRealMe.’ One lucky contributor will even be added to the girl-team Clean & Clear® is sending to Writing Camp with the band, to help produce the single itself.

The new initiative kicks off today, on May 1 and mobilizes fans across the region to show off their skills throughout the month on any or all of social platforms Facebook, Instagram, Twitter, or Tumblr. Fans can send their submissions in any format (video, pictures, written entries) and use the hashtags #SeeTheRealMe and #Write4The5.

The Clean & Clear® girl-team will subsequently be assembled—a squad of four girls who

will bring their talent and passion to the Writing Camp, to be held in Dubai this July.

Clean & Clear® began their local #SeeTheRealMe campaign last year to address social challenges particularly plaguing female youth today, elevating real, empowering stories directly from talented, courageous local girls.

“Our 2016 iteration of #SeeTheRealMe is an evolution of what we brought to girls across the region last year: content that inspires them to share who they really are with their family, their friends, and the world, at a time and place in their lives where that can be very scary,” said Brenna Deck, Assistant Brand Manager, Clean & Clear® MENAP.

“But this time, with the star power of our new partners The5, the stakes are higher and the rewards much greater for girls who rise to our challenge and demonstrate this courage. We’re not just celebrating these girls by giving them an anthem—we’re giving them the opportunity to write their own anthem.”

The5, the Pan-Arab boy band sensation including members Ahmed Hassan (Egypt), Adel Echbiy (Morocco), Kazem Chamas (Lebanon), and Said Karmouz and Mohamed Bouhezza a.k.a BMD (Algeria), are thrilled to partner with Clean & Clear® to deliver such a rewarding and enriching experience for their millions of fans. With two #1 hit singles already released, over 4 million followers online, a debut album on the way, and the Nickelodeon Kids Choice Awards ‘Best Arab Act’ in the bag, 2016 is set to be the year of The5.

Now, The5 will collaborate directly with their and Clean & Clear®’s mutual fan base. The campaign will culminate with the summertime release of the single #SeeTheRealMe and the official music video, both to be created during July’s Writing Camp.

To join Clean & Clear® and The5’s #SeeTheRealMe journey, follow them on their social platforms listed below.

Clean & Clear®: Youtube: Instagram: @CleanandClearArabia




Instagram/Twitter: @The5Official


Welcome to Brand Partnerships

Click here to download our credentials

One & Only

Headquartered in Dubai, One & Only Resorts is one of the world’s leading hospitality and luxury experience brands. We worked with them to develop a soundtrack for their global website and communications. The outcome was Can You Feel It, an uplifting anthem that perfectly captured the spirit and class of the One & Only experience. Written and produced by our A&R team, the song now acts as the brand’s global sound track.

Welcome to Brand Partnerships

Click here to download our credentials

Yalla Beena Na’eesh/ Flying the flag

In the summer of 2014, we teamed up with Pepsi and one of Egypt’s hottest hip-hop acts Young Pharoz to create a regional football anthem – Yalla Beena Na’eesh. The music video integrated Pepsi through interactive and 3D graphics and was released exclusively on Pepsi Arabic TV and promoted to regional media and radio.

Welcome to Brand Partnerships

Click here to download our credentials


As a leading technology company, we built an innovative music application – Sony Jive – that was preloaded onto all Sony Mobile Z2’s allowing consumers to stream music for free from our vast catalogue.  Sony Jive was a huge regional success story, driving customers to purchase and providing retailers with a unique product-marketing story.

Welcome to Brand Partnerships

Click here to download our credentials