India Meets Morocco in “You’re Gold”

India Meets Morocco in “You’re Gold”


Badshah and Grini get together for the first time to release their brand new summery single. 

Available worldwide. Watch music video here!

(Dubai – April 18, 2018) Global superstar Badshah joins forces with one of the region’s biggest and most respected popstars Abd El Fattah Grini on brand new single, “You’re Gold”.

Badshah’s undeniable prowess as a rapper combined with Grini’s catchy vocals make “You’re Gold” destined to be one of the biggest tracks of the summer. The song was co-written by Badshah and impeccable singer/songwriter and producer Jalal El Hamdaoui famous for his strings of hits including “Lm3allem” and “Ghaltana”. The music video was shot in Dubai.

“You’re Gold” is part of Axe Middle East’s campaign focused on realness and confidence. Both Badshah and Grini brought their magic and charm to the song and the music video creating a never heard before #YoureGold anthem to remind men that as long as you own your confidence and remain unfazed, #YoureGold!

“I’m no stranger to pressure,” says Badshah. “In our industry there is no downtime- you are constantly giving your best and nothing less is acceptable. For me Gold is a state of mind. It’s when I’m in the studio or when I’m performing a sold out concert!  It’s also when I meeting fans on the street or meeting friends after a busy day. When I feel fresh and walk with confidence – THAT is the feeling I want to bring to this collaboration with AXE. The feeling of owning your style!”

Speaking on the collaboration, Grini, commented: It’s my first time to work with Sony Music and Badshah. Working on a Hindi/Arabic song from scratch was a new and rewarding experience for me. I am very delighted to be part of Axe You’re Gold project”.

“You’re Gold is available worldwide:

Watch music video here