Conceptualized, planned and executed by Sony Music, MYLAND. MYMUSIC. explored the music and culture of KSA, UAE, Lebanon, Oman and Egypt through a Land Rover brand filter to create unique music and content
Led by Sony Music, two of the regions leading producers Jean Marie Riachi & KSA EDM DJ Omar Basaad embarked on a musical journey. In each country they dug deep, uncovering the real musical roots of the local culture. Thousands of sounds were captured and a unique fusion record – Sahara Al Arab.
The single and music video were released to great acclaim with widespread social, Youtube and mainstream media coverage.