MYLAND. MYMUSIC.

Conceptualized, planned and executed by Sony Music, MYLAND. MYMUSIC. explored the music and culture of KSA, UAE, Lebanon, Oman and Egypt through a Land Rover brand filter to create unique music and content

Led by Sony Music, two of the regions leading producers Jean Marie Riachi & KSA EDM DJ Omar Basaad embarked on a musical journey. In each country they dug deep, uncovering the real musical roots of the local culture. Thousands of sounds were captured and a unique fusion record – Sahara Al Arab.

The single and music video were released to great acclaim with widespread social, Youtube and mainstream media coverage.

Welcome to Brand Partnerships

Click here to download our credentials