Arabic Star Ammar Al Azaki joins the Sony family

Arab Idol Season 4 Finalist signs with Sony Music Entertainment Middle East 

Debut single drops later this month

Hotly anticipated debut album coming in March

 Arabic Star Ammar Al Azaki joins the Sony family

(Dubai – February 8, 2018)Sony Music Entertainment Middle East today has announced the signing of Ammar Al Azaki. The signing took place at the Dubai office and was attended by Ammar Al Azaki, his manager the distinguished poet Soultan Majli, Mike Fairburn the General Manager and entire team from Sony Music Entertainment Middle East.

Ammar is an accomplished 29-year-old singer with a youthful, contemporary spin on Khaleeji music who captivated the hearts and minds of the region during his time on Arab Idol Season 4 where he made the famous ‘final 2’.

With a strong stage presence, flawless vocals and magnetic charm, Ammar is destined to be one of the GCC’s biggest and most sought-after artists.

Sony Music Middle Entertainment Middle East beat a host of other labels to his signature, and will be representing and promoting Ammar in the Middle East and worldwide.

Speaking on the Ammar signing, Mike Fairburn, General Manager of Sony Music Middle East commented: “We are humbled and honored that Ammar has decided to join the Sony family. Working with him and his team has been a blessing. The album is a brilliant body of work and we are so excited to introduce his new music to the region and world.”

Commenting on the signing with the record label, Ammar said “I am extremely delighted to sign with a company with such great history and fantastic international repertoire and domestic artists, I’ve worked so hard on myself, my music and now I am ready to share my talent with the rest of the world. I know that Sony is the right outlet to take me to regional heights and we hope together internationally also.”

 With his debut single planned end of February and an album to follow in March, it plans to be a prolific year for the rising superstar.


Welcome to Brand Partnerships

Click here to download our credentials

MANAL joins Sony Music Entertainment Middle East


MANAL joins Sony Music Entertainment Middle East

MANAL joins Sony Music Entertainment Middle East

Morocco’s “Wild Heart” joins Sony Music Entertainment Middle East

Label beats a host of others to sign one of regions sharpest young singer songwriters

Debut single and music video coming soo

Sony Music Entertainment Middle East today announced the signing of talented songwriter and fierce Urban Pop songstress MANAL. Hailing from Marrakech, Morocco, Manal is a 24-year-old hybrid of the urban Arabic music space and the protégé of Cilvaringz, producer and member of the American rap legends Wu-Tang Clan. Using art and music as modes of authentic self-expression, Manal is set to be one of the artists to look out for in 2018.

Sony Music signed Manal ahead of a host of other regional labels, and will exclusively represent and promote the artist over a multi-year recording contract. The signing was driven by the label’s management and booking team in Beirut – set up in early 2017 to extend label operations from the head office in Dubai – and represents a further step forward in developing the careers of talent across the MENA Region.

Speaking on the Manal signing, Mike Fairburn, General Manager of Sony Music Entertainment Middle East commented: ‘We are delighted Manal has joined the Sony Music family where the artistic expression and creativity of our artists remains our number one priority. She is the real deal, with a clear vision and great team around her. Look out. Our Moroccan ‘Wild Heart’ is coming soon”.

MANAL joins Sony Music Entertainment Middle East


He continued ‘We made a decision to expand our team to Beirut last year, to make sure our artists could draw on and benefit from specialist music executives in all areas. This has been a great success and the team’s continued dedication and relentless commitment to young talent in the region has now brought Manal to the Sony Music family.’

With her debut single planned for release early 2018 and follow up material already recorded and shot, it plans to be a great year for the young talent. Speaking of her delight at signing with Sony Music Entertainment Middle East, Manal said “I definitely feel at home with Sony Music. They have shown much care for the direction of my music and career. There’s nothing more comforting for an artist to know that his or her team, from the label to management, producers and songwriters, got their back”.

Last year alone, Sony Music’s local roster of artists including Nathalie Saba, The5, Omar Kamal and Laith Abou Jouda have headlined major festivals in Lebanon, UAE, Bahrain, Egypt and Jordan, appeared on a host of TV and Radio shows, picked up major deals with brands, and amassed millions of adoring fans across regional streaming platforms and media sites. These stellar young Arabic stars were joined on the roster by exciting western talent, including Trinidad & Tobago star Kalpee, Dubai-based US singer songwriter Stephon Lamar, and the UAE’s #1 electronic duo Hollaphonic, who’s debut EP with the label – Spaceship – was launched as part of their performance supporting PINK at F1 Abu Dhabi in November 2017.

Manal debut music video is scheduled for release in February. Stay tuned to Sony Music and Manal social pages for news.

Follow MANAL:

Instagram: @manalbenchlikha

Facebook: @Manaltheartist

Twitter: @ManalBk_BK

YouTube: @Manalmusic

Welcome to Brand Partnerships

Click here to download our credentials

Example To Perform at “Make Smart Cool”

Example To Perform at “Make Smart Cool”Catch Example at this year’s coolest event, “Make Smart Cool” along with World’s most influential vloggers, Prince Ea, Jay Shetty and DJ Wire  on 29 September 2017. Be inspired and learn how to find your passion and achieve success in all areas of your life.

Example has certainly earned his stripes when it comes to making his mark in the music industry. With five successful albums under his belt, and a sixth one underway, he’s keeping things ticking over with multiple collaborations. These include his recent Jacob Plant collaboration, Reflections, which had regional and specialist Radio 1 support from Danny Howard, MistaJam and Greg James, Listen here

Buy tickets NOW!


Welcome to Brand Partnerships

Click here to download our credentials

Kalpee Kills it with his Epic Cover of “Slide” (Calvin Harris Feat. Frank Ocean & Migos)!

Kalpee Kills it with his Epic Cover of “Slide” (Calvin Harris Feat. Frank Ocean & Migos)!

Kalpee – the latest signing to Sony Music Middle East-  never fails to impress us. The young superstar dropped his debut single and music video “No One” and there’s been a jump of 1 million views over the past week! He recently released his own rendition of Calvin Harris’ most talked about hit, “Slide” and it’s amazing.

When describing newcomer Kalpee’s sound, some may call it Tropical House and some may refer to it as Soca House with influences from cadence, funk and soul. One thing remains though, his aching voice soars over a sure to be international chart hit, taking you to a place of love and loss. In a nutshell, “No One” will set your ears on fire.

You can get a feel of the Trinidadian star’s sound through his impeccable remakes of Wiz Khalifa ft. Charlie Puth’s “See You Again”, Maroon 5’s “Sugar”, Drake’s biggest hit “Hotling Bling”, Sam Smith’s emotional ballad “Lay Me Down” and many more! Kalpee is definitely an artist you should watch out for, there will be plenty of amazing material coming through. No One” is now available across all global digital and streaming platforms.

Keep an eye on Kalpee via:




Welcome to Brand Partnerships

Click here to download our credentials

Sony Music Entertainment Middle East Celebrates Successful Year

We’ve had a terrific year full of great  music and achievements and we wanted to celebrate it with our partners. Thank you all for joining us.

Don’t Miss the Album of the Year: Omar Kamal Debut Album “Serenade” is Now Available to Pre-Order on iTunes


– Don’t’ miss the album of the year and pre-order Serenade now:

– Serenade” is expected to drop early next year

– Get your pre-order NOW!

Global Palestinian star Omar Kamal from Nabulus gets ready to release his debut album, titled “Serenade”.

From the producers of Michael Bublé comes a career defining debut album that delivers honest pure and powerful music that instantly connects with the listener. Omar wowed the world with his smash-hit, “Love Never Felt So Good” last October, captivating the attention of media with his unique vocals and progressive style of music. It is expected that “Serenade” will be the album of the year.

“A young man who’s been making waves all over the Arab Speaking World” Arabology

 While many Palestinians have often used artistic expression and music to express their struggle for freedom, Omar Kamal, dubbed the Frank Sinatra of his generation, is a distinct talent whose abilities have seen him sent to Hollywood.” – Middle East Monitor


More about Omar: 

Born in 1992, Omar spent his early years listening to classical and world music and playing the piano until he discovered his life-long passion, singing. Omar’s multi-cultural influences have given him a rich taste in music ranging from Frank Sinatra, Michael Jackson, to Arabic idols such as Mohammed Abdel Wahab, Fairuz, Umm Kultum and even modern trendsetters like The Weeknd.

Omar’s incredible talent to sing in Italian, Arabic, English as well as play the piano caught the attention of Sony Music Entertainment Middle East. He was immediately signed to a multi-year deal and set about working with some of the best international producers to create a modern album of classical and contemporary hits.

Omar’s single ‘Love Never Felt So Good’ showcases the powerhouse vocals that Omar has been blessed with, it is a classic take on the Michael Jackson hit. With a perfectly fitted video to go alongside the track, with a vintage, retro feel, it complements the vocals extremely well, what makes the track even more special is that Omar works with the same guitarist that worked on Michael Jackson’s ‘Dangerous’ album – the legend that is Tim Pierce. Work on his debut album has seen some of the world’s most respected producers collaborate with Omar including  Canadian producer powerhouse Dave Pierce and legendary producer Bob Rock with final mixing by 23 time Grammy award winner Al Schmitt at Capitol Studios, Hollywood.

“Love Never Felt So Good” is now available across all global digital and streaming platforms and the following regional stores:



Apple Music:


Follow Omar Kamal:





Press Imagery: